Its a golden day akshaya tritiya , which is considered as a sacred day to buy gold. Recent days its getting great attentaion in many cities because of advertisements of jewellery shops. All jewellery shops are filled with jam packed crowd on this special occasion.It falls on the third day of the bright half of the lunar month of Vaisakha of the traditional Hindu calendar, is one of the four most auspicious days of the year for Hindus.It is believed, any meaningful activity started on this day would be fruitful,With the mass media and marketing, this day has been taken over by marketeers to promote sales and bookings for Gold jewellery, houses, consumer electronics.
Akshaya Tritiya, also known as "Akha Teej", is traditionally the birthday of Lord Parasurama, the sixth incarnation of Lord Vishnu.
The word "Akshaya" means imperishable or eternal - that which never diminishes. Gold and gold jewelry bought and worn on this day signify never diminishing good fortune. Indians celebrate weddings, begin new business ventures, and even plan long journeys on this day.
